Nando’s New 100% Julius Advert

Written on April 25, 2009 – 12:35 pm | by Glass Pearl |

We knew Nando’s wouldn’t cave to threats from Julius Malema and the ANCYL after they threatened militant action if the ads weren’t pulled.

After their meeting with Malema and co, Nando’s promised to remove the offending ad and did so, but replaced it with another one starring the same puppet.

Last night Nando’s started airing a new advert with puppet Julius blurred and his voice distorted as usually happens on actuality or news programmes when they want to protect someone’s identity.

This time there is no mention of the name Julius.

Senior brand manager of Nando’s Lara Easthorpe explained that the initial intention of the marketing campaign was not to poke fun of Julius Malema, but wanted to bring a light-heartedness to the elections.

Which they did.

We were talking about the advert at work around the coffee table on Friday and everyone was pretty much amused by it.

Julius Malema and the ANCYL have just given the adverts a much longer air-life than it otherwise would have had.

Well done to Nando’s for coming up with the ads in the first place and then continuing with it under pressure from someone who is obviously not the sharpest tool in the shed!