Who Paid for the National Skirt Extension Marketing Campaign?
Someone went to a whole lot of trouble, and presumably expense, to run a marketing campaign by place a half page advert in the Sunday Times, create a one page website and set up a share call number to advertise the National Skirt Extension Campaign.
Restaurant owners, shopping malls etc. are being encouraged to call the NSEP hotline to get a pack so they can correct the images on their restroom doors.
This morning Capetalk had a 30 second advert running on their radio station, directing listeners to the website and the 086 number that leads to an answer service and nothing else.
First off, the advert notes that the intention of the marketing campaign is to have the skirts lenghtened of ladies featured on public toilet doors.
Seeing that April Fool’s jokes are only intended for 1 April, speculation is rife as to who placed the advert and why?
Obviously someone with lots of money to pay for such an elaborate marketing, not much sense or both.
The candidates are:
1. Joost van der Westhuizen – to get Rapport and the tabloids to focus elsewhere.
2. Jacob Zuma – same as above.
3. The National Prosecuting Authority (NPA) – they have our, the public’s, interest at heart.
4. Amor Vittone – to keep Joost out of the ladies restrooms.
5. Thabo Mbeki – he’s bored and likes to confuse us.
Who knows why anyone would use a national marketing campaign to go to these lengths to get our attention, but they have…for a few minutes.
If it is a marketing campaignwith a future pay off, I can’t see how anyone is going to benefit from this nonsense.
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11 Responses to “Who Paid for the National Skirt Extension Marketing Campaign?”
By Marius Loots on Apr 6, 2009 | Reply
Seems to be some marketing campaign by someone with too much cash?
http://co.za/cgi-bin/whois.sh?Domain=nsep
http://nsep.co.za/
http://www.oscuro.co.za/flash/index.cfm
By June on Apr 6, 2009 | Reply
The person who registered the site is someone called Paul at www.oscuro.co.za, and this site – take a look at its interesting banner which reads the some way backwards and forwards – is ‘launching soon’. So: pre-publicity for a new campaign?
By Abigail Abrahams on Apr 6, 2009 | Reply
Either that or someone looking to throw away an inheritance?
By Abigail Abrahams on Apr 6, 2009 | Reply
Thanks June, I’ll check it out.
By Oscar on Apr 7, 2009 | Reply
I don’t see how oscuro could have paid for what looks like a national ad campaign. Who’s to say they didn’t register the site for a client?
By Abigail Abrahams on Apr 7, 2009 | Reply
It’s certainly not some 1 man website show, Oscar. That ad in the Sunday Times alone must have cost a small fortune.
I still can’t see how the buzz around a random advert will be converted into publicity for something completely unrelated.
We will probably be left very disappointed after all the hype.
By Pieter on Apr 7, 2009 | Reply
Come on people, i know we are living in a circus here, but whoever believes this crab should also believes in Zuma’s innocence. i wonder if we are still in the beginning of april??
By Abigail Abrahams on Apr 7, 2009 | Reply
Pieter, I’m pretty sure it’s not the government – not this time anyway. Obviously some smartish marketing campaign.
By Oscar on Apr 7, 2009 | Reply
Well now I’m hearing the NSEP proposal is doing the rounds in gov’t. I was reading on another site that the dept of Works is considering it. Curious.
By Abigail Abrahams on Apr 9, 2009 | Reply
Heaven forbid, Oscar.
I know some government departments are always looking for ways to spend their budgets, but this would be totally nuts!
By Shaheen on Apr 15, 2009 | Reply
Definetly not a Govt. initiative, there are no government logos or anything on the website.