Ad Sense or Sensibility

Written on August 26, 2008 – 6:58 pm | by glasspearl |

Every day we have to make choices, whether we want to or not. Sometimes it is easy. Sleep for another 30 more minutes or get up and exercise. Eat oatmeal or bacon and eggs for breakfast. Get mad at the taxi drivers or listen to your favourite radio station on your way to work.

Then it gets harder! Obama or McCain (if you are American), Zuma or anarchy (for us South Africans). Watch another Springbok rugby match or have root canal (dentist wins hands down!)

Oh yes those sticky moral decisions raises its ugly head once in a while. For instance – Do you go back into a shop and pay after unconsciously walking out and only realising your mistake in the parking lot.

So my moral decision came about today while surfing the internet. I always wondered how bloggers make their money through Adsense. Those of us who are not as Adsense savvy are always looking for the answers.

We get roped in by websites and bloggers showing off their 4 figure Adsense invoices, but have 1 or 2 Adsense adverts on their websites or blogs.

Of course there are bloggers and website owners who write profusely and offer great content, but my guess is more than just a few bloggers use ethical means.

Fair enough, but then how about not making it seem like it’s all content and clever positioning?

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